Skopje, 21 May 2024 (MIA) - "Check. Think. Report" campaign is launched in 16 countries and 14 languages for International Missing Children’s Day. The Ministry of Interior of the Republic of North Macedonia at the beginning of 2024 signed a Memorandum of Understanding with the AMBER Alert Europe Foundation, thereby our Ministry and the country became part of this campaign and system for cases related to missing children, as reported by the Interior Ministry on Tuesday.

For this International Missing Children’s Day, AMBER Alert Europe, the European Centre for Missing Children, launched its “Check Think Report” campaign. This initiative, according to the Ministry of Interior, aimed at parents and caregivers, provides them with a comprehensive step-by-step guide on what to do and what to expect when their child goes missing.

"The campaign will kick off simultaneously in 16 countries and 14 languages, spearheaded by ministries of the interior, national police, and leading non-profit organisations dedicated to child protection. The campaign’s name encapsulates its core advice: “Check” to verify the child’s absence, “Think” to recall crucial details and assess the situation, and “Report” to notify the authorities promptly," Interior Ministry said.

Annually, thousands of families experience the trauma of a missing child. In such distressing moments, knowing what steps to take can make all the difference, reads the press release.

Recognising this need, AMBER Alert Europe has collaborated with experts in the field of missing persons to develop the “Check Think Report” campaign.

"Every year, 300,000 children go missing in Europe. The ‘Check Think Report’ campaign is a pivotal milestone in our ongoing efforts to safeguard children and support families in times of crisis," remarked Frank Hoen, Chairman and Founder at AMBER Alert Europe. "By equipping parents with the knowledge and resources they need, we aim to improve response times and enhance the chances of a safe and swift reunion between missing children and their loved ones."

The Check. Think. Report. campaign will be shared in Albania, Austria, Belgium, Bosnia and Herzegovina, Croatia, Czech Republic, Italy, Lithuania, Malta, the Netherlands, North Macedonia, Poland, Portugal, Slovenia, Spain, and the United Kingdom.

For more information about the campaign, please visit www.amberalert.eu/check-think-report

AMBER Alert Europe, the European Centre for Missing Children, is a foundation that strives to improve the protection of missing children and to prevent children from going missing by empowering them and raising awareness on the issue of missing children and its root causes. We connect experts from 44 governmental organisations, in particular ministries of the interior and police forces, and non-governmental organisations from 27 countries in our mission towards zero missing children in Europe.

Photo: Ministry of Interior