Skopje, 18 July 2025 (MIA) -- The Ministry of Agriculture, Forestry and Water Economy has launched a new campaign to promote locally grown produce as well as processed agricultural products from Macedonian manufacturers.

In encouraging consumers to buy local food, the 'Macedonian Best' campaign aims to boost the domestic economy and the creation of new jobs, Minister of Agriculture, Forestry and Water Economy Cvetan Tripunovski told a press conference Friday.

The campaign ads will run on social media and on bilboards and flyers, he said.

Commenting on the 'Macedonian Best' video that launched the campaign, Tripunovski said it was "not just an ad but a true story about our land, about the hardworking hands of our farmers and food producers and the rich tradition we have nurtured with love."

"Each scene, from the golden fields to the table, shows our homegrown food. The 'Macedonian Best' campaign will be recognizable through its specific logo, featuring the sun and the land to remind us we have all the conditions we need to produce quality local agriculture products," he said.

As part of the campaign, a new website was launched to promote Macedonian farmers, farmer-owned co-ops, food manufacturers and grocery stores where locally grown produce is sold. mr/